Don’t Be a Robot: Creating Engagement Through Personalization in Social Media
Nowadays, everyone has a Facebook profile, most have a Twitter account and some check in on Foursquare. Whether it’s a check-in, a status update or a tweet, social media sharing has become an integral...
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Quick Question – Do topic pages fit into your B2B communication strategy?
The way we publish content online has changed. In today’s times, anyone with a mouse, keyboard and the ability to hit “Send” is essentially a publisher. With that, comes an overwhelming amount of...
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Writing for Your Audience…Digitally
Over the past couple of centuries of marketing, writing for the audience has always led to communications success. Looking back on traditional communications, the process was relatively simple –...
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